Hello,
I’m Lauren.
I started my first business at age 7, making and selling candles door to door around the neighborhood. The business was quickly shut down when my dad came home and found me melting hot wax over the stove.
I continued to start small businesses as a kid, including a resale operation where I sold yard sale finds on Craigslist (think American Pickers, only without the TV crew, and run by a 10 year old girl). My dad did not approve of strangers coming around the house to meet with a kid, so I scheduled buyer pickups when he was at work. I have come clean to my dad since then, to which he replied he always had a suspicion.
My entrepreneurial spirit found its way into graphic design, which now allows me to help fellow entrepreneurs build their brands. I studied graphic design at the Savannah College of Art and Design and have spent the past decade honing my craft as a visual identity designer.
In my spare time, you can find me covered in saw dust in the wood shop, making Bauhaus Chess Sets or Piano Key Coat Racks or Chopstick Sets or Coffee Tables.
Design values.
Brand equity should be celebrated.
When a company needs a brand refresh, it’s important to define aspects of the existing brand that work and why. Incorporating hints of legacy elements into a new brand not only celebrates the story of the brand, but creates a smooth transition from old to new.
Consistency builds trust.
By using a consistent tone, voice, and visual identity system (i.e. using the same color palette, typefaces, and templates across various platforms) you create a sense of consistency, which in turn builds trust with the consumer.
A brand isn’t just a logo.
Logos are a great place to start when building a brand, but in order to make the biggest impact, a comprehensive brand should include much more. Establishing a voice, its tone, and communicating that visually is where a brand becomes a brand.
Capabilities.
Brand Strategy
Brand Identity Design
Brand Guidelines
Naming + Messaging
Package Design & Engineering
Illustration
Web & Mobile Design
Sales Material + Strategy
Signage & Wayfinding
Environmental Design
Presentation Design
Art Direction